By Nikki Buergel ~ General Manager & Head Of Paid Media We are often asked why keyword research is the starting point for any digital strategy. Keyword research is the DNA of any digital marketing [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media Covid-19 has given the world a wake-up call beyond what the vast majority of us could ever have imagined in our lifetimes. We have [...]
The internet has changed. Advertisers now compete for your attention in ways you wouldn't even believe possible. Every time you logon and surf the internet, you are being tracked, targeted, silo'ed and profiled. They are [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media Instagram is not known for making major updates, however, in May and June we saw 4 major updates that will impact our marketing activities. [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media Fact: We are in the mobile era! Most of us are using our mobiles more and more to interact on social media: whilst [...]
By Nikki Buergel (General Manager & Head Of Paid Media) 2016 has seen a couple of huge paradigm shifts – who would’ve thought Brexit would happen and that Trump would actually become the US President?! [...]
I've been a marketer for 20 years (gasp!) and in this time I have seldom seen an advertising platform as powerful as Facebook. Sure, there's Google's Organic Search and Google AdWords but they've been around [...]
