What Is PPC Advertising?
By Nikki Buergel ~ General Manager & Head Of Paid Media As a PPC Specialist, I am often asked what exactly is PPC Advertising and what are the benefits. PPC Advertising is online advertising based [...]
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01, 2022
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01, 2022
What Happened In The World Of PPC In 2021?
By Nikki Buergel ~ General Manager & Head Of Paid Media It’s fair to say that we all went headlong into 2021 after a very turbulent 2020, where we saw the world change as we [...]
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09, 2021
9 SEO Metrics To Watch
By Fraser Black – Managing Director, NineFiftyNine.net SEO can be a complex and technical form of digital marketing. But when you get it right it’s very powerful. Play by the rules and Google will reward [...]
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02, 2021
Why Is Keyword Research Necessary?
By Nikki Buergel ~ General Manager & Head Of Paid Media We are often asked why keyword research is the starting point for any digital strategy. Keyword research is the DNA of any digital marketing [...]
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06, 2020
Covid-19 Is Forcing Digital Transformation
By Nikki Buergel ~ General Manager & Head Of Paid Media Covid-19 has given the world a wake-up call beyond what the vast majority of us could ever have imagined in our lifetimes. We have [...]
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08, 2018
The Top Ten Trends that are Shaping Internet Advertising Today
The internet has changed. Advertisers now compete for your attention in ways you wouldn't even believe possible. Every time you logon and surf the internet, you are being tracked, targeted, silo'ed and profiled. They are [...]
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07, 2018
Top 4 2018 Instagram Updates
By Nikki Buergel ~ General Manager & Head Of Paid Media Instagram is not known for making major updates, however, in May and June we saw 4 major updates that will impact our marketing activities. [...]
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03, 2018
The Mobile Explosion And Your Company Site
By Nikki Buergel ~ General Manager & Head Of Paid Media Fact: We are in the mobile era! Most of us are using our mobiles more and more to interact on social media: whilst [...]
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12, 2016
You Want To Know About These 4 Google Updates From 2016
By Nikki Buergel (General Manager & Head Of Paid Media) 2016 has seen a couple of huge paradigm shifts – who would’ve thought Brexit would happen and that Trump would actually become the US President?! [...]
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12, 2016
Harness the Power of Facebook Ads
I've been a marketer for 20 years (gasp!) and in this time I have seldom seen an advertising platform as powerful as Facebook. Sure, there's Google's Organic Search and Google AdWords but they've been around [...]