By Fraser Black – Managing Director, NineFiftyNine.net For most of the past 20 years, the internet has worked in a fairly predictable way. A customer has a question. They open Google. They type in a search [...]
By Fraser Black – Managing Director, NineFiftyNine.net For a long time, digital PR lived on the edges of SEO. It was something you layered in once the technical work was done. A way to earn links. [...]
By Fraser Black – Managing Director, NineFiftyNine.net Over the last year, one question keeps coming up in monthly reports, reviews, and analytics deep dives: “How much traffic are we getting from AI?” It sounds like a [...]
By Fraser Black – Managing Director, NineFiftyNine.net Search is changing faster than at any point since Google first became dominant. AI-powered search platforms like ChatGPT, Perplexity, Gemini and Google’s AI Overviews are fundamentally reshaping how people [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media As a PPC Specialist, I am often asked what exactly is PPC Advertising and what are the benefits. PPC Advertising is online advertising based [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media It’s fair to say that we all went headlong into 2021 after a very turbulent 2020, where we saw the world change as we [...]
By Fraser Black – Managing Director, NineFiftyNine.net SEO can be a complex and technical form of digital marketing. But when you get it right it’s very powerful. Play by the rules and Google will reward [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media We are often asked why keyword research is the starting point for any digital strategy. Keyword research is the DNA of any digital marketing [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media Covid-19 has given the world a wake-up call beyond what the vast majority of us could ever have imagined in our lifetimes. We have [...]
The internet has changed. Advertisers now compete for your attention in ways you wouldn't even believe possible. Every time you logon and surf the internet, you are being tracked, targeted, silo'ed and profiled. They are [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media Instagram is not known for making major updates, however, in May and June we saw 4 major updates that will impact our marketing activities. [...]
By Nikki Buergel ~ General Manager & Head Of Paid Media Fact: We are in the mobile era! Most of us are using our mobiles more and more to interact on social media: whilst [...]
